Just as a solid foundation is crucial for building a house, a robust and scalable website is the cornerstone of your business growth. In the digital age, a website is not just a luxury but a necessity for every business, including construction companies. A well-optimized website can help your business reach the pinnacle of search engine results, attracting more potential customers.
A well-designed website can serve multiple purposes for a growing construction company. It can generate leads, provide essential information, educate potential customers, and facilitate the scaling of your business. Your construction company website must rank high in search engine results to reap these benefits.
Key Elements for a High-Ranking Construction Company Website
To rank high in search results, your construction company website should incorporate the following elements:
- SSL Certificate: A Secure Sockets Layer (SSL) certificate is essential for ensuring the security of your website. It safeguards the information on your website and builds trust with potential customers. An SSL certificate is indicated by HTTPS before your domain, replacing the insecure HTTP.
- Fast Load Times: Your website should load in under 2.5 seconds to enhance user experience. Google values website speed and factors it into search result rankings. A fast-loading website is lightweight, with optimized images and minimal widgets. The server hosting your website can significantly influence its speed. A shared server with low bandwidth can hamper your website’s load times and affect its ranking.
- Mobile Responsiveness: According to Global Stat Counter, over 58% of all online traffic was on a mobile device in 2021, a stark contrast to the mere 6% a decade earlier in 2011. Therefore, your website should be mobile-responsive, adjusting automatically to different screen sizes. A good construction website design should have other desktops, tablets, and phone designs.
- Custom Design: Your website should stand out from the crowd with a custom design. Avoid generic templates and choose a design that aligns with your brand’s fonts, colors, and logo.
The Importance of SEO
According to a study by ahrefs.com, 90.63% of all pages get zero traffic from Google, and 5.29% receive ten visits per month or less. This data underscores the importance of SEO for your website to appear on the first page of Google.
SEO can be confusing, given the plethora of information available. However, some basic SEO steps can help rank your website high in search results.
On-Page SEO for Construction Websites
On-page SEO involves optimizing your website’s content and HTML source code. Here are some tasks you can check off your list for on-page SEO:
- Meta Titles: Write unique meta titles for each page of your website that accurately describe the page’s content. A well-written meta title, free from keyword stuffing, will be used by search engines in search results. Aim for a meta title of approximately 60 characters for optimal optimization.
- Meta Descriptions: A unique meta description is as important as the meta title. You have 160 characters to craft a compelling description that resonates with potential customers and entices them to click on your listing. The meta description could be your most important sales copy, so invest time in crafting and refining it.
- Contact Information: Make it easy for customers to contact you. Your phone number should be one of the first things a potential customer sees when your web page loads. Make the phone number prominent and clickable to facilitate easy contact.
- Sitemap: A sitemap outlines your website’s structure and helps search engines index its pages. Most website builders will create a suitable sitemap. Ensure you have one and that it is correct.
- Navigation Structure: An easy navigation structure enables customers to effortlessly find the information they’re looking for. An internal linking structure helps search engines understand your website’s content. Plan your navigation structure early in the design process for the best results.
- URLs: Use descriptive words in your URLs that reflect the page content and structure. This makes the URLs more user-friendly. Some key tips are to use all lowercase, include keywords, separate words with a dash, keep it short, and ensure it’s relevant to the page.
- Content: Regularly publish fresh and unique content. This educates your potential customers and helps search engines understand your business. When writing blog posts, optimize the article for your customers, not just for search engines. Write easy-to-read content for your customers, and they will keep coming back.
- Alt Text: Fill in Alt Text for every image on your website. Alt Text, also known as “alt tags,” is the description you can enter for images on your website. This practice aids website accessibility for people using screen readers and helps search engines understand the image. Describe the image clearly, using keywords similar to those on your page.
- Favicon: A favicon enhances your brand’s professionalism and visibility. It appears in browser tabs, bookmarks, and history, making your website easier to find.
Off-Page SEO for Construction Websites
Once your website is optimized, you must build your off-page link profile through various channels and networks. This is the secret to ranking higher in search results, even achieving the coveted #1 position on Google. It requires time and effort, but the investment in off-page SEO is worth every penny and hour.
Backlinks are crucial for ranking higher in search results. With the right tools, you can make significant progress in this area. Ensure your business is listed in the appropriate directories with the correct information. This is just the beginning of building high-quality backlinks to your website.
Here are some backlink strategies for your construction company:
- Guest Posting: Write an authoritative article for another website to get a link pointing back to your website.
- Article Posting: Write an article to post on an article-based website. This technique can still help with website authority.
- Blog Commenting: Provide valuable comments on blogs in your industry. Even if the blog carries a no-follow link, potential customers can still click on it and visit your website.
- Industry Awards: Winning industry awards can significantly boost your authority, especially if they come with a backlink to your website.
- Broken Links: The Moving Man Method involves finding broken links, identifying other websites with broken links, and suggesting your website as a replacement.
- Expertise Sharing: Offer your expertise to reporters and journalists on sites like HARO. This can lead to authoritative backlinks from news sites.
- Social Media Business Pages: These pages provide search engines with more information about your brand, like its popularity.
- Skyscraper Content: Write authoritative long-form content that is better than the top results for your keywords. This can generate backlinks.
Building a good backlink profile is a long-term strategy, but it pays dividends long after you finish working on it. The effects will last for years, unlike paid ads that stop working when you stop paying.
If you need expert help with SEO and building backlinks for your construction company, don’t hesitate to reach out for a free consultation. You will receive a site health report and a backlink report for your construction website. Contact us today!
